Each year thousands of new-hires sit through a dealer’s orientation and basic skills class to learn how to sell cars. In many cases that is the full extent of focused training they will receive in a career that will be an exception if it passes the 6-month mark.  Even the ones who survive are likely to end up with one year of experience many times, rather than…

What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.

Now is a good time to look at your marketing to see how you can use emotion to…

CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products Category

PALM HARBOR, Fla. – Feb. 11, 2013 –…