Steve White's Blog – March 2017 Archive (1)
A Simple Way to Test CRM Sourcing by Your Salespeople
When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your CRM is the first step toward attribution,…
Added by Steve White on March 29, 2017 at 10:11am — No Comments
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