The FTC recently singled out 5 dealerships for something that I suspect hundreds, if not thousands of dealerships has done. Essentially offer to  “pay off the trade no matter what you owe”

If we were to say in response to the FTC’s actions that we never meant to mislead anybody or mislead any consumer, that’s not who we are….. I say, that is exactly who we are.  If there was no validity to the claims of the FTC then why would we back down? In the instant case, who ultimately…

From the ADM-DMM partnership announcement on ADM, 3-4-12

“With over 100 experts writing columns for the magazine, DMM covers every aspect of running a modern auto dealership with a focus on the new digital marketing opportunities. “

JOHN ZEIGLAR is one of those “100 experts”.  He does not exist.  “John” it is claimed is a “performance writer” for a company that does not exist called Performance…