David Johnson's Blog – March 2011 Archive (1)

Creating An Email List: Lead Nurturing

Creating an opt-in email list is as foreign to the auto industry as driving on the left side of the road but there is a place for it and in this post I'm going to share with you both the why and the how. On your dealer site the end goal is to turn surfers into leads, to get some sort of contact information whether it be an email address, a phone…

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Added by David Johnson on March 13, 2011 at 11:29am — No Comments

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