Your business depends on your prospects and customers knowing what you wish they already knew.  What is the best way to convey that knowledge during your best opportunities?  Go to our article in the March – April edition of Fixed Ops Magazine for some very effective suggestions.  See you on page 44.…

By Robert Cannon

When I was young my father bought a Ford Galaxie Sunliner. Bright red and a convertible to boot. I loved how it looked and I also loved how fast it was. My father was a dentist and so the only tools around our house were for probing and poking inside the mouth and not the engine of a car.

I did not learn about the inside of the car…