Dealers have embraced social media to sell more cars and generate more business in the service drive but most lag in using social media to hire the best employees. The very same things that drive customers to your site and "close" the deal can be used to bring in higher quality applicants for your open positions.

1) The average career page on dealer website is buried and if an applicant does manage to find it the content is less than compelling. Update that page with a video of real…