Too many dealerships seem to practice as “faith-based” businesses—not faith in a higher religious power (which might actually help!), but faith that their GM, GSMs, salespeople, marketing, etc. will work as they always have.  That they can somehow resist modern business changes from sales to processes because they have magical faith in people who don’t even know that they…

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Support. It's not something that a good product can do without. Ever. The best training will not overcome the need for it. So, with the products you have, do you get Product Support? Do you know who to call? And when?



I spent some time last week talking to a dealer who had installed a key, new piece of software at the dealership. Training had been great. Software was… Continue

Extinction Event Sale!  Every Weekend in 2011!!  With some dealers, that’s the business they are in, and they don’t even know it.  And they need to adapt to instead survive!  Here’s what I mean:

Extinction?  Scientists say the fossil record of bones indicates several sudden mass extinctions of life during the history of the earth, called "extinction…

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For dealerships, how do you determine the true sales results of any advertising?

This is a real story about resolving that last question (names are changed to protect the innocent)--it involves direct mail, but follow along because it applies to all dealer advertising:  The GSM at a dealer in a five-location dealer group challenged the direct mail results he was…

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