Keith Shetterly's Blog – March 2012 Archive (2)

Just Say No to The Next Superhero

Our colleague Stan Sher wrote a pretty good tear on the issue of searching for the Next Internet Manager to blame for sales failures.  I have to say I agree with his sketch there.  I think, however, that it is not just Internet Managers.  It can be nearly every manager…

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Added by Keith Shetterly on March 12, 2012 at 10:00am — No Comments

The $500million Elephant in the Auto Marketing Living Room

I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston).  They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales.  Nowadays, they use AutoTrader and Cars.com, but they haven't…

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Added by Keith Shetterly on March 1, 2012 at 10:30am — No Comments

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