Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a new process from scratch?
Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.
After the BDC confirms the appointment…
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