Todd Katcher's Blog – March 2012 Archive (3)
Don't Lose your Customer's Attention!
A captive aud How many people come to your dealership every week? 100, 250, 500? What do you do for them? With today's media and technology driven world the way you… |
Added by Todd Katcher on March 30, 2012 at 9:46am — No Comments
Women – All or Nothing
Ladies' night at the local bar includes free drinks for the ladies.
What's the intention?
Where the women go, the men will follow – and the men will pay. 
Ladies' Day at the car wash where all women receive $2 off their extreme wash.
The next day is Men's Day.
Does anyone see these efforts as "misguided"?
In a bar, the women are being used as…
ContinueAdded by Todd Katcher on March 19, 2012 at 2:05pm — No Comments
ROI is for Losers!
ROI is for Losers
Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!
Are you so focused on ROI that you fail to see the “good will” benefits of your actions?
Not everything in life and dealerships is based on the return. I…
Added by Todd Katcher on March 3, 2012 at 11:31am — 1 Comment
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