Devin Daly's Blog – March 2015 Archive (2)

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Do Car Buyers suffer from Image Fatigue or Experience Fatigue?

A recently published white paper covered yesterday in Automotive News titled, “How to Convert Used-Car Shoppers to Buyers,” draws a bold conclusion that flies in the face of traditional used-car merchandising dogma.  That is, the study found ‘nine’ to be the optimal number of used vehicle photos, and that cars…

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Added by Devin Daly on March 25, 2015 at 5:30pm — No Comments

Webrooming - Why automotive merchandising is more important than ever before

Most of us are familiar with the concept of showrooming and how it has impacted big box retailers like Best Buy.
 
Investopedia defines showrooming as: "The practice of examining merchandise or products in a store and then buying them online for a lower price.”
 
Until recently, automotive dealers have been terrified of showrooming.
 
Letting a consumer test-drive a dealer’s inventory, only to have that…
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Added by Devin Daly on March 19, 2015 at 1:07pm — No Comments

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