Crystal Hartwell's Blog – March 2012 Archive (6)

Young, Wired Auto Service Consumers Intensely Price and Convenience-Driven - and Most Receptive to Dealer Loyalty Programs - According to New Study

DMEa’s “Marketing Success in a Changing Service Loyalty Landscape” findings include:

Loyalty programs are not just for loyalists: Over 25% of “swing loyalists” and disloyalists would participate
Communicate! Most customers want to hear from service providers AT LEAST once every 3 months, including 70%+ of dealer and aftermarket chain loyalists
2 in 3…

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Added by Crystal Hartwell on March 28, 2012 at 9:55am — No Comments

SureSaleTM Certified Rolls Out in New York and New Jersey

After a successful Phoenix launch, SureSale extends certification footprint to help used car buyers and dealers in the Northeast

Venice, CA --March 21, 2012 – Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSale^TM Certified, continues to extend its footprint across the country…

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Added by Crystal Hartwell on March 21, 2012 at 8:40am — No Comments

The Service Loyalty Landscape Has Changed: DMEautomotive /Automotive News Webinar Explains How

Free webinar held March 27th at 2pm EDT topples industry myths currently driving service marketing strategies

DAYTONA BEACH, Fla., March 20, 2012 -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, will host a free webinar with Automotive News on March 27th at 2pm…

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Added by Crystal Hartwell on March 20, 2012 at 8:51am — No Comments

NADA University Webinar Shows Dealers How to Earn an Extra $500 Per Car Sold

izmocars accessories sales experts provide key best practices for selling accessories successfully; seminar free to NADA members

San Francisco, CA - March 07, 2012 - izmocars (http://www.izmocars.com), whose AOA product is the accessories sales solution ranked #1 by dealers at DrivingSales.com, will, in conjunction with NADA…

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Added by Crystal Hartwell on March 7, 2012 at 12:16pm — No Comments

Eric Miltsch Hired as Director of Product Strategy

Digital marketing and technology expert to manage new product development.

Salt Lake City, UT - March 07, 2012 - DrivingSales today announced that technology and digital marketing expert Eric Miltsch has been named Director of Product Strategy for the company. Miltsch is charged with further enhancing and developing DrivingSales’ product and services suite, which includes the…

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Added by Crystal Hartwell on March 7, 2012 at 10:30am — 2 Comments

New Study Reveals Dealership Service Profits Threatened by Aging Customer Base

DMEautomotive releases service market loyalty white paper and new demographic findings:

Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
Aging vehicle fleet favors aftermarket: dealerships lose 47% of…

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Added by Crystal Hartwell on March 5, 2012 at 9:00am — No Comments