Here is an excerpt from my new book:

"I’m always amused when I get around a bunch of car guys and they start talking about “gross average”. Most of the time, they are omitting pack from this discussion. The reason is that it’s assumed that a dealers pack only affects gross when it’s too low. Who is making more money, Tom Turner or Gary Grossman?

Tom has a $500 pack and a $1500 front end gross

Gary has a…