Amanda Meuwissen's Blog – March 2012 Archive (1)
Car Shoppers Use the Internet for Everything but the Test Drive
Car shoppers often start their buying process online, and many don’t even step foot in the dealership until they are ready to purchase.
As important as it is to get a customer onto the lot to make that final sale, their experience on the internet is crucial.
Luca de Meo, the global head of marketing for the Volkswagen Group,…
Added by Amanda Meuwissen on March 5, 2012 at 9:43am — No Comments
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