We have a saying at VinSolutions “Bad data in, bad data out”, meaning even with all of the technology we have today, if your customer information is incomplete it is not worth keeping. One of the biggest challenges we have in setting up new accounts in Implementation is getting good data from another CRM/ILM. Every CRM/ILM has their own formats of exporting data and let’s face it; they are reluctant to give you the data you…

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Your website is your online Sales Department.  From that perspective, what does your dealership Sales Department do with a new potential customer? 

• Welcome them to the store.
• Find out what they’re looking for – sales, service or parts.
• Help them get what they need.

Your website can’t “talk”…

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Last Wednesday a marketing employee from New Media Strategies, Chrysler’s former marketing company, mistook the Chrysler Twitter account for his personal account and posted on the Chrysler Twitter page, ““I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to drive.” Between “to” and “drive” was an unfortunate word. The impact was felt immediately when followers began to retweet the post. Chrysler quickly responded by posting “Our apologies-our account was…

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The keys to the kingdom lie in the palms of those who have the latest and greatest that technology has to offer.  This holds true for the automotive industry.



What does innovative technology have in common?  It makes life easier.  Pick up your Smartphone and you can browse the web, obtain turn-by-turn directions via GPS and send a picture of your newborn to the grandparents across country.



Automotive technology should be able to perform the same number of functions as today's… Continue