(I originally posted this on LinkedIn; thus the first few paragraphs were intended for those readers who might not enjoy working with and in car dealerships the way those of us on DealerElite do.)
Before diving into this topic, I want the readers to understand why dealerships are so near and dear to my heart. While it’s true that I…
ContinueAdded by Steve Stauning on March 30, 2015 at 11:48am — 5 Comments
At virtually every dealership 20 group I address, at least one dealer will ask the question I hear most often with respect to internet sales:
“What’s the best internet sales structure for a dealer today: End-to-End; a BDC; or giving the leads to the floor?”
I’ve been asked this question over and over again since 2009; and until early 2014 my answer was always the same: “Any of those will work, provided you and your sales managers support the efforts.” This was true then and…
ContinueAdded by Steve Stauning on March 15, 2015 at 5:13pm — 1 Comment
I hate to be the bearer of bad news, but the next down market in automotive retail is coming. No one knows precisely when – and none of us is certain what will trigger it – but, it is coming. Moreover, given the current market realities, it might be coming a little faster than most of us in the industry imagine. Take, for example, these fast facts:
Added by Steve Stauning on March 7, 2015 at 10:06am — 3 Comments
If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your current BDC more successful? If so, then there are just a few simple “must haves” that are truly non-negotiable if you’d like your BDC to succeed today and over the long term.
MUST #1: BDC’s Must be Profit (not Cost) Centers
The primary reason BDCs failed in the past is they simply weren’t very successful at…
ContinueAdded by Steve Stauning on March 2, 2015 at 7:30pm — 12 Comments
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