Mark Tewart's Blog – March 2013 Archive (7)

Automotive Sales Training - People Still Love To Negotiate

Many times people say they don’t like to negotiate; yet, they still shop around and never pay full MSRP. Most people act in their own best interest. And most people who say they don’t like negotiating, actually still want to.

 

There are three things you should always listen to in this business:

1. What people say.

2. What people are trying to say.

3. What they really mean.

 

Often, what people are saying is they ‘hate’ to…

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Added by Mark Tewart on March 29, 2013 at 10:27am — 4 Comments

Automotive Sales Training - Are You Lucky?

Do you believe in luck? Do you consider yourself a lucky person or are you waiting for your ship to come in? There is a difference between luck and randomness. You should create your own luck and remove the randomness of your results.

 

Recently, I conducted a sales meeting for a business. Before I gave the meeting, I entered the meeting area before the sales team arrived and I taped a $20 bill to the bottom of a chair. During the meeting, I asked everyone to stand up and then…

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Added by Mark Tewart on March 25, 2013 at 2:05pm — No Comments

Automotive Sales Training - Are You Boring

You probably answered “no.” Who wouldn’t? I wonder how your customers would answer that question. Do your customers think you, your product and your business are boring? People want to be entertained. Entertainment = Sales. Boring = Broke.

 

Your customers get their news from FOX News and USA Today, their food from drive throughs, their coffee from Starbucks, their money from ATMs, their exercise from 7- minute abs DVDs and their information from the…

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Added by Mark Tewart on March 21, 2013 at 10:37am — 13 Comments

Automotive Sales Training - 12 Solutions for Being a Better Leader

1. Manage things and lead people.

Processes should be defined and managed daily. People should be lead by example daily. Management by strict control inhibits star performers and eliminates creativity of intelligent people. Feelings of manipulation are caused by strict control. Control, manipulation, and disrespect keep many dealerships from moving to another level of performance.

 

2. Speed of the boss = speed of the team.

If the boss has a…

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Added by Mark Tewart on March 13, 2013 at 1:19pm — No Comments

Automotive Sales Training - Find Your Hidden Wealth

What is hidden wealth? Hidden wealth is an unused, dormant or under utilized part of your business that contains great value. All businesses have at least one hidden wealth. Even the best businesses in the world contain hidden wealth. The key is to determine your hidden wealth and begin to mine the potential gold that lies therein. All businesses are different. Each business should require their leaders to conduct a concerted effort of introspection and egoless honesty to determine what…

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Added by Mark Tewart on March 8, 2013 at 3:30pm — 7 Comments

Automotive Sales Training - 10 Tips for Recruiting Sales People Successfully

Sales people provide life for all companies. If everything starts with sales people, it only makes sense to make sure that you are recruiting the best potential sales people

 

Tip 1: Recruit from want, not need. Make recruiting an everyday activity, don’t wait until you need it.

 

Tip 2: Have a strategy to recruit people all the time. To orchestrate a successful ongoing recruiting program you must first have a game-plan. Plan and…

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Added by Mark Tewart on March 6, 2013 at 10:58am — 3 Comments

Automotive Sales Training - Are You an Olympian?

Did you watch some of the Olympics or hear news reports from the games? The Olympics are always fascinating for two reasons: The performances are amazing, and the back stories for each and every Olympian are just as amazing, if not more so. My question for you is, are you an Olympian?

 

One definition of an Olympian, of course, is someone who competes in the games. Other parts of the definition can be:

• Majestic in manner

• Superior to mundane…

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Added by Mark Tewart on March 4, 2013 at 9:00am — 2 Comments

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