When I arrived at TrueCar in December, it was apparent to me that the biggest issue facing the company was the need to make TrueCar a more positive place for dealers to do business. Over the past decade, TrueCar has been successful in attracting car buyers, but its overall approach has alienated many…
The newRESQapp – powered by Gubagoo – gives dealerships unprecedented visibility and control into off-showroom sales conversations, including calls, texts and chats
West Palm Beach, FL – March 31, 2016 – Gubagoo today announced the launch of RESQ, a landmark new application that will change the way dealerships use…
Call-to-appointment ratios rise to 30% and higher, far outpacing industry average of 8%, report early adopters of patented Sales Performance Management (SPM)
Westlake Village, CA – March 31st, 2016 – CallSource today launched its patented Sales Performance Management (SPM) system, the first end-to-end call…
As many Business owners and recruiters have found as they aim for hiring talent that contributes on a high level to their business, it is not often as simple as posting an ad and reviewing the first few candidates. Recruiting, at its most effective, involves a level of direct advertisement so that the team in charge of hiring has a way of weeding out the candidates that don't meet the companies’ standards and to meet to the ones that will add value to a company. Here are 3…
Over 15 million consumers have used reports to discover their perfect car directly on a dealer’s website
Austin, Texas – March 31st,2016 – CarStory today announced that its Market Reports, which launched last year during NADA, are adopted by over 6,000 dealers, including over 50% of the Top 10…
New index from Kerrigan Advisors tracks the seven auto retail publicsto identify and assess the drivers impacting changes in their valuations, with implications for both public and private auto retailers
Irvine, CA, March 31, 2016 – Kerrigan Advisors today announced the inaugural release of…
Featuring premium content library, predictive modeling & lifetime value analytics, and integrated content distribution to help progressive dealers maximize their marketing investment
Chapel Hill, N.C., March 31, 2016 - 3 Birds Marketing is proud to introduce its enhanced and expanded enterprise-level marketing and analytics platform at the 2016 NADA Convention & Expo. Built from the ground up to be fully and tightly integrated and to serve the needs of automotive…
Unfair and Deceptive Acts and Practices statutes (UDAP) cover virtually every aspect of a dealer’s sales, finance and fixed operations. Everything from advertising and marketing to consumers, staff conversations with customers, managers’ conversations with salespeople, how prices and payments are quoted, how deals are handled in F&I,…
One of the characteristics I’ve seen in some people is that they enjoy seeing other people struggle. It might be a person that they know is going through a divorce or financial concern and they feel the need to talk about it to others. At times this even affects a…
Early dealer results show 36% closing ratios, higher customer satisfaction and a 1- to 2-hour reduction in traditionally lengthy sales process
Foothill Ranch, CA – March 30, 2016 – eLEND Solutions™, today announced that its popular ID authentication program now instantly and automatically converts a driver’s license scan into a consumer consented soft pull credit pre-qualification application, without…
What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.
On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers…
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…
Former VP of Product for Chrome charged with further innovating Vast and CarStory’s data and analytics offerings
Austin, TX, March 29, 2016 – Andrew Lumsden, the former Vice President of Product for Chrome, has joined Vast, as Vice President of Data Products, the Company announced today. Lumsden, an automotive data veteran who has lent his innovative vision…
It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone, somewhere will see it and decide to buy a car from them.…
Black Book announces its latest innovation called Bullseye Prospecting, a comprehensive, all-in-one solution designed to help dealers and their marketing agency partners automate customer campaigns. During initial tests Bullseye Prospecting was found to deliver a 30 percent reduction in cost per car sold.
Powered by data from Black Book, Bullseye Prospecting is designed to reduce and consolidate the many different touch points involved in the development and execution of a customer…
I apologize in advance, as this column is going to upset a number of sales managers.
The biggest challenge most dealerships face is recruiting the Millennial generation who have the right skill sets to become true salespeople.
There are a ton of qualified Gen Y’ers who could sell cars but choose less lucrative positions because they don’t like the traditional sales process and aren’t provided enough…
Study shows new automotive domain improves over 50% of search rankings
Santa Monica, CA – March 28, 2016 – A new dealership case study conducted by independent SEO experts GlobeRunner reveals that new automotive-specific domain names, .Cars, .Car, and .Auto (“.Cars”), are lifting search rankings, conversions, and traffic.
Timonium, MD-- March 28th, 2016--Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, announced today the release of a free eBook. Five Technology Musts to Drive Auto Dealer Sales & Service Revenue reveals the five most critical information technology (IT) priorities for auto dealerships today, and how to optimize these technologies to increase…
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit approvals are beginning to bounce back after a dip in the numbers in late 2015. Auto lease credit approvals for the month of February finished at 70%, an uptick from the January mark of 63.6%.
As a whole, the automotive industry is continuing to thrive as it did last year. Increasing numbers in lease credit approvals may aid in ensuring that 2016 follows closely in 2015’s footsteps, yielding…