When it comes to video marketing, I see a large variety of strategies within the automotive industry. Some dealerships are hyper-focused and create their video content with a defined purpose and strategy, some have a good idea of the “type” of video content that they need to capture but no defined strategy for maximizing the value of that video through…

It has been about 5 years since I worked as a controller in a dealership, and many things have changed in the auto industry since then. One thing I am surprised to see has not changed is the lack of designated compliance officers. We didn’t have one then, and most dealerships still don’t have one today.

Compliance officers can protect…

Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.”

I bet your customers want the same recognition. After all, we’re in the people business. And what do most people want? Recognition. The feeling that someone knows them, cares about their wants and…

Welcome back to our exciting new video series, Ali Reda’s Road to Sales Success! When I met Ali Reda in 2010, he was ten years into the business selling 25-30 units a month. He was obviously not at…

Hunt Valley, MD – April 14, 2021 – Armatus Dealer Uplift announced it has successfully obtained certification for the ERA® Dealership Management System within the Reynolds Certified Interface Program.

"The new certified integration between Armatus and Reynolds will provide dealers with the peace of mind that their data is being handled in a secure and…

Leading automotive digital marketplace and solutions provider Cars.com (NYSE: CARS) today revealed new research that Americans’ interest in electric vehicles is on the rise. Sixty-six percent of respondents in Cars.com’s national survey stated an increased desire to buy an EV after hearing President Biden’s infrastructure plans to invest $174 billion in…

According to a recent study published by Wistia, consumers watched more than 23,000 YEARS of video in 2020 alone. This means more video was watched…

There are 3 steps you need to take from in this article, I truly believe if you do these 3 things you will become a better professional in the automotive business. I believe if you stick to these three things

Your mind will be right and you will have a great mindset and you will make a lot more money.

The first step I want you to know if MIND YOUR OWN BUSINESS, who cares what other salesmen are doing, who cares if they come in late or call in from work, what does that…

Clean, organized data will help you achieve more productivity and revenue from your BDC. You may not even realize your data is dirty, or disorganized.  

That’s because mess and decay happen gradually, over time. For example, it’s estimated that up to 30 percent of the…

What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone. No matter where you are – the grocery store, Home Depot, a wedding – if you play this sound, people around will freeze and make an instinctual grab for their iPhones.

We’ve all been trained to react to it. That’s why texting is…

Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting surfaces for customers have become standard practices and, in some cases, are mandated by states. These measures require extra work and extend…

Partnership Becomes PureCars’ 17th OEM Certification; Business Intelligence Digital Advertising Tools Help Dealers Lower Cost Per Sale 

ATLANTA – (April 20, 2021) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has become certified as a Kia Canada Digital…

InTouch Credit Union follows success of vehicle leasing program in Michigan with new Texas offering

San Diego, CA – April 20, 2021 – Credit Union Leasing of America (CULA) now offers vehicle leasing services in Texas through its partnership with InTouch Credit Union (ITCU). ITCU began offering leasing in its home state of Texas in the first quarter of 2021, closing…

As a car dealership leader, you know that more selling activities lead to more sales, but run-of-the-mill bonus programs and contests can seem trite and boring. People appreciate and enjoy new and different. 

If you’re looking for some interesting incentives to motivate your sales team, check out eight of the most popular things I’ve implemented and seen done to spark interest in all kinds of teams. Sometimes the…

CINCINNATI, OHIO (April 19, 2021) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of April. Many lease payments are holding steady from March to April. Compact cars, full-size cars and large pickup…

By dialing in time-to-line metrics, Kings Toyota Gets Cars Retail-Ready in Half the Time

Transparency, manageable performance metrics and accountability improve used car efficiency

Kenwood Dealer Group consists of 15 dealerships in the Cincinnati, Ohio market. Dan Kommeth, who joined in early 2020…

Historically, dealer participation programs (DPPs), or “reinsurance” programs as they are generically referred to, executed with appropriate substance, sustain favorable tax treatment both at a company and a shareholder level.  With the 2020 tax filing season underway, now is the perfect time to think about and plan for looming tax policy changes that might have impact on your current reinsurance structure in coming years. 

Regardless of whether you are currently…

Ohhh the dreaded transferred call. There are many times in business that streamlining a process is the best for the business and for the customer. But there are sometimes it is just not the case.

This is where the separation of Parts and Service comes in. I have mentioned how the parts department is its own animal in other posts, but I need to really drive it home here. The parts department is like a dictionary for everything brand “X” is. There are so many moving pieces and…