The 2013 Automotive Boot Camp is just three weeks away and we're proud to announce the third Training Exercise in this series of special webinars. We invite you to attend "Facebook Changes & Enhanced…

Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough though. To maximize the exposure your organization can get through press releases,…

Written By: Steve Hall

When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”

It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…

When you have a first encounter with a customer, they are usually wondering one simple question. Can I trust you?

There are three stages of buying:

1. Character and Trust

2. Emotion

3. Logic

I don’t know that one stage is more important than the other but I do know that the trust stage usually happens first. When you build a house and the foundation is weak, no matter how nice a house you build it comes crumbling down…

Free webinar on Wednesday May 1^st at 2 p.m. EDT provides dealerships with critical best practices and solutions for successful inbound call handling

 

Daytona Beach, FL– April 24, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the sixth in a series of webinars the company is hosting with Automotive News. The 60 minute webinar…

Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how to deliver the proper message to your customers online? Watch this week's Think Tank to and find out how you can stop missing your opportunity to sell more.

Digital radio advertising is a wide open marketing opportunity for car dealers.  Digital radio has wonderful targeting capabilities that are far better than traditional radio.

For example, the geo-targeting is based on the home zip-code that was used when the consumer signed up.  

This is perfect for dealers who are trying to reach…

Headquarter Toyota Closes 12% of Chat Sales Leads

Cindy Rosado, Internet Director for Headquarter Toyota has been in the industry for 18 years. To keep up with the demand of today’s online shoppers as well as the ability to communicate with the mix of nationalities in Miami, Rosado knew she needed to start looking for a chat solution. What drew Rosado to ActivEngage is their ability to chat in 16 different languages along with the fact that 34% of the ActivEngage VSA…

Can efforts to capture customer loyalty be thwarted by employee loyalty?

Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.

Dealer operators and their managers do their business, their stakeholders and their shareholders disservice…

How does the sale work?

1. What are the roles and responsibilities of each member of the team?

Managers - HRI provide 3 managers. Our team leader desks the deals and is responsible for handling meeting and closing our the event. Our F and I manager will structure the deals for maximum profits plus work hand and…

You are who you decide to be at any given moment. It does not take money, a degree, a certain age, a certain appearance, tons of experience, knowing the right people, past success or any other qualifying factor that you may be currently using as a subconscious roadblock to your desired success. Your belief system creates your results both past and present. If your current belief system is not what it should be to support your success, you must fake it, till you make it.

If…

ALBANY, N.Y. – April 22^nd, 2013 – In a recent survey conducted by Auto/Mate, more than 100 dealers were asked what the most important consideration was when choosing a new Contact Relationship Management (CRM) system. Whether the system integrates with their dealership management system (DMS) was ranked as the most important, with cost being the second most important consideration. To guide dealers through the…

This week we have one simple question for you "are you killing service customers?" Tune in, and bring a friend on Tuesday at 10:00 a.m. Eastern Time to find out!



Click here to get signed up for our call today. There is no time like the present to fix your Fixed Operation processes. What are you waiting for, this call…

In today’s social media ventures it is no longer about just being present on Facebook. Many…

Here’s how to sell cars fast on Twitter.

1. Create a special limited edition that will not be available for sale elsewhere – a Twitter exclusive.
2. Theme and schedule the special edition around a popular calendar event (e.g.…

We work to make money. That’s the point. While many of us find fulfillment through our work, it still normally comes down to money as the driving force that gets us up in the morning, puts us in our cars, and heads us down the road to our job. While money might be the motivating factor for having a job, it’s not the most important motivator for keeping employees…

Under utilization of free marketing within existing customer base to generate opportunity.

This issue exists because often times dealers simply do not know how to market to customers utilizing methods their existing CRM is able to provide.

This happens most commonly because lack of training or vision on the best ways to reach out to their customers.

The advantage of fixing this issue would be a reduction of capital expense for connecting with customers in order to sell…

Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.

Join PCG Digital Marketing's Christine…

                                               Taking care of our BEST customer:

                                                    The Used Car Department

What if you had a customer who brings you between 25 and 75 cars a month, not for just an oil change, but to look over each one and tell them what you find wrong with it? What if this customer generally gave you an approval within an hour to a few days on your estimates? What if they paid in full the very…