April 2014 Blog Posts (130)

Be Effective in Sales!

Added by Joseph Cala on April 28, 2014 at 12:37pm — No Comments

Black Book Partners With Cars.com For Vehicle Valuations

Black Book, a division of Hearst Business Media Corporation that provides new- and used-vehicle valuation services, custom data licensing solutions, as well as lender origination and risk analysis, has partnered with Chicago-based Cars.com to become the company’s official vehicle valuation service.



“Cars.com is a leader in providing consumers with the resources they need during the buying and selling process,” said Black Book’s Jared Kalfus, vice president of data licensing. “We…

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Added by John Sternal on April 28, 2014 at 11:41am — No Comments

A Guide on Safety Tips for Your Auto Glass Repair

Safety is not automatic in kind; you have to think about it. Here are some safety tips with respect to auto glass repair that you should keep in mind:

  • Not all auto glass is created equal

    Different manufacturers must comply with different safety regulations. To this extent, not all auto glass is made of the same material…

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Added by Pat McKemy on April 28, 2014 at 3:30am — No Comments

Attitude

My Attitude…

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Added by Tim Marvel on April 28, 2014 at 1:00am — No Comments

Have confidence

Have confidence in yourself.

Do it with the right…

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Added by Tim Marvel on April 27, 2014 at 7:30pm — No Comments

2015 Nissan Murano - Redesigned with Just 2 Rows unlike the Rogue and Pathfinder

2015 Nissan Murano - The Resonance Concept Becomes a Reality!

Surprisingly the Resonance Concept from Nissan ends up being produced as the 2015 Nissan Murano which gives it one of the most futuristic and stylish looks among other SUVs on the market. The one comment that I've already heard about a few times is why Nissan only put 2 rows of seating in the Murano while the Rogue and Pathfinder both have three rows of…

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Added by Jonathan Morales on April 26, 2014 at 11:00am — No Comments

Still struggling to track showroom traffic?

One of our larger dealer group clients was sharing with me the other day that no matter how hard they try, they just can't seem to get their salespeople to log everyone into the CRM. This isn't a surprise and it isn't new, frankly, many dealers face the same challenge.

Let’s face facts: Salespeople struggle with logging people into the CRM. No matter how hard we try or how many meetings we have to communicate the importance of good measurement; business, laziness or just plain…

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Added by Mathew Koenig on April 25, 2014 at 12:35pm — No Comments

"Why Bad News Could be Good News "

In 2004, the Lego company was on the verge of bankruptcy. Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction, trying a new form of kid-centered marketing. They started the Lego Magazine, directed to kids in their new Lego Club, launched design competitions and introduced Mindstorms, the…

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Added by Chris Saraceno on April 25, 2014 at 12:30pm — 12 Comments

The Bullhorn Necessity of Facebook Ads

Facebook is about as crowded as any marketing venue on the internet. There might be hundreds of sites vying for keywords that pertain to you on search (and no, having millions of results does not mean that they're all going for that keyword) and dozens of dealers selling cars in your local area on the classified sites, but there are thousands of businesses…

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Added by Tyson Madliger on April 25, 2014 at 5:27am — No Comments

Buying a Car? Look at the Benefits of Leasing!

Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!

It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet…

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Added by Anne Fleming on April 24, 2014 at 9:30pm — No Comments

How I can Prove Direct Mail still has the best ROI

How I can prove Direct Mail is still the strongest advertising ROI there is in the Auto Business BAR NONE!

A short back story: 

I started in the car business back in 1987 as a young kid who wanted to learn all I could about this business. One thing I caught on to quickly was that whenever we had a “Mailer” sale going on, I wanted…

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Added by Troy Spring on April 24, 2014 at 9:20am — 6 Comments

Salerno Duane Supports the Summit First Aid Squad with a Temporary Home.

The Summit Volunteer First Aid Squad has been an important entity of the Summit community for so many years. Salerno Duane has reached out to help them by providing them a with a Temporary home while the construction of the new Summit First Aid Squad headquarters is fully funded and constructed in Summit, New Jersey. It's…

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Added by Jonathan Morales on April 24, 2014 at 9:00am — No Comments

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales Training



http://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415?aff=es2&rank=1#

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…

Added by Sean V. Bradley on April 24, 2014 at 8:27am — No Comments

Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency. The lack of price transparency in parts and…

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Added by Richard Holland on April 24, 2014 at 8:04am — No Comments

Auto Industry Insiders Reviews HELIOS - a Facebook based customer engagement / sales platform.- introduced by xChange.

WAAOL - Auto Industry Insiders

Auto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions.  The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new…

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Added by Philip Zelinger on April 23, 2014 at 4:21pm — No Comments

Do you use adversity as an opportunity to make changes?

Do you use adversity as a glue to bond your team together, or an excuse to divide them? 

Click the link below to find out Paul's four keys to overcome adversity in your dealership...

 …

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Added by Rob Gehring on April 23, 2014 at 1:01pm — No Comments

What's most important to you right Now?

Greetings,    

 

What's important now? Many times we go through our day in day out workload. The things we do every day become very standard. We miss the important clues as to what needs to be done to prosper "the…

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Added by Rob Gehring on April 23, 2014 at 12:30pm — No Comments

1 Week Left!

From today forward we have 7 total selling days left. Push hard all the way through till the end. Revisit customers that came in and didn't buy. Relook at their trades. Check all other possibilities. What if they were on another vehicle? What about longer term? Used? Certified? New? Lease? One Pay Lease? More Down? Co-Signer? Turn up the heat! T.O everybody. Stay focused. Be happy. 

Internet departments hammer the phones. Bang out 17 calls per hour. Stay on Script. Set…
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Added by Joseph Cala on April 23, 2014 at 9:56am — No Comments

Federal Judge Decides FTC Can Hold Companies Liable For Data Security

Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission has the authority to enforce and punish companies that fail to “remedy…

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Added by Kenny Alward on April 23, 2014 at 8:58am — No Comments

Why Work Harder For Less?

Why Work Harder For Less?

On this week's Think Tank Tuesday:

✓ Learn how to identify your clients

✓ Find out what you need to be spending time on

✓ Determine key mistakes in your sales process

Added by Paul Potratz on April 22, 2014 at 3:31pm — No Comments

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