Talking about the Strategy of how to sell cars on twitter …

Your dealership is great. Otherwise you wouldn’t work there, right?

But how do you show people how great the customer experience is, without ‘differentiating’ like the other guys?

Too often, I view dealership websites that say the same thing as everyone else, even if it may be true in their case.

‘Best service in (city), guaranteed.’

‘No one will beat our prices.’

‘Our staff are your neighbors, and provide unmatched customer…

Written by Mat Koenig CEO & Founder of KonigCo LLC.

Learn more at www.konig.co…

In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result?  For example, when cooking dinner, do you take the time to buy, cut and combine all the fresh…

The best sports teams spend a great deal of time preparing for their next game - analyzing past performances, identifying strengths and weaknesses, and creating a game plan for success.

The best sales professionals do the same thing. They know what they're good at, what they need to work on, and where they stand in relation to their goals. Most importantly, they plan for success rather than wait for it to come to them. In short, they…

I was CC'd on this email today from the Dealer Principle of a major domestic…

The …

Social media and search are again colliding, and for once, the news isn't about Google and Facebook. No, today's news is about the little brothers of search and social, the ones who aren't quite as successful but certainly give it there all. Let us here at Wikimotive tell you about it, and how it can affect your…

Earlier this year I wrote a blog on how to make your dealership’s website mobile friendly, however a recent …

The Cure for IT Insomnia?

Most car dealers are not spending sleepless nights worried about their IT and

technology but, based on what we are seeing every day, they should be very 

concerned. Technology requires constant vigilance and a level of attentiveness

that just doesn’t exist in many…

NADA University/DMEa Webinar: Success in a Changing Loyalty Landscape - April 24th-1pm EDT

DMEa Webinar: How to Launch the Ultimate Dealer App – April 25^th - 2pm EDT

 Daytona Beach,…

Original post is from Used Car University's Blog and is written by Harlene Doane. 

Dealerships sometimes take the time to look at their sales demographics (e.g. zip codes, age, gender, ethnicity) and adjust their marketing for prospects based on those demographics. No surprise it’s called target marketing.

But does you salesperson do the same with their…

Perhaps this is the beginning story of the rise and fall of the big 3, for surely we are not who we think we are.  We are much more!

The rise of individualism, hedonism and minimalism has reached its crescendo and the fall will be fast and…

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

In the last several years, I have had a revelation about the art and science of sales. The answer to sales success is within all of us. The answer is simple but the key to unlock the answer is elusive.

If you were to go back to the late 1800s, the first formal sales training provided by the likes of J. Edward Douglas and others, you will find teaching geared toward techniques — tie-downs, inverted tie-downs, etc. For more than a century now, sales people have been trained…