April 2013 Blog Posts (121)

"My Mailbox Didn’t Get the Memo"

In case you missed Jeff Cowan's weekly Hump Day Message:

"My Mailbox Didn’t Get the Memo"…

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Added by Jeff Cowan on April 4, 2013 at 2:33pm — No Comments

Finding the Right Mix of Conversion and Conversation Content

The rise of content marketing and more importantly the focus that Google and Bing have…

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Added by JD Rucker on April 4, 2013 at 2:00pm — No Comments

Why People Are Skeptical Of Great Customer Service and How to Use that To Your Advantage

In today’s world, there are many standout companies when it comes to customer service; Zappos and Nordstrom being a couple of examples. These companies focus on providing their customers with world-class service and, because of that, people are willing to pay more while maintaining fierce loyalty. Not only do these companies earn the loyalty of their customers through the…

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Added by Richard Holland on April 4, 2013 at 9:00am — No Comments

The 'Car Dealership Expose' Book You've All Been Waiting For!

In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never happy. The one most sales trainers, consultants and managers would call "cancer". The advice that 99% would give in regards to "that guy" who, no matter what you tried, just isn't positive and seems to hate everything would be to fire him. The last thing you need is some jaded veteran salesman spreading dissension and negativity around your…

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Added by Arnold Tijerina on April 4, 2013 at 8:48am — 8 Comments

GM Mystery Shopper Scorecard Questions and Comments

Here are the questions and real comments from GM showing how they graded our email and phone calls this past month during one of GM's mystery shops.  This is a real critque form titled "Sales Mystery Shop - Internet Inquiry" (once at the form, scroll to the bottom to see the left to right scroll bar) completed by GM on our performance for one of our lead management clients.  I apologize to DealerElite for sharing this link…

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Added by Jason Mickelson on April 4, 2013 at 12:50am — 3 Comments

VinSolutions Sean Stapleton | Leverage Data Integration in a Big Way | Digital Dealer

www.VinSolutions.com

Sean Stapleton:

Leverage Data Integration in a Big Way

The use of “big data” (massive amount of complex customer information available to companies today) will become an even stronger advantage for the automotive industry. From the…

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Added by Joseph Little on April 3, 2013 at 5:04pm — No Comments

Toyota Turns to Scrabble to Find Avalon Buyers

 Original blog appeared on UsedCarUniversity.com

Do prospective owners of Avalons play Scrabble?



Scrabble players found a new twist to the game today*, which is a bit weird to begin with being April Fools and all.   Everyone in my household with the exception of my husband has a bit of a competitive nature, so we love Scrabble and often play the Super Scrabble board game.

So back to the new twist. I play Scrabble on my phone. I…

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Added by Brett on April 3, 2013 at 4:41pm — No Comments

Automotive Sales Training - You Are The CEO

Are you the CEO of your company? If you’re a sales person, and you answered no to this question, think again. To be successful you must have a CEO mentality. All successful sales people view themselves as a business within a business. Never forget that the company you work for writes and signs your check, but you fill in the numbers. Always take responsibility for everything. You are the CEO.

 

What does a CEO do?

First of all, a CEO designs a marketing…

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Added by Mark Tewart on April 3, 2013 at 1:34pm — No Comments

Pepsi's Jeff Gordon Viral Video May have been Fake, but Nobody will Care

The social media world and offices across America were joined in laughter last week when a video by Pepsi featuring race car driver Jeff Gordon exploded all over…

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Added by JD Rucker on April 3, 2013 at 1:30pm — No Comments

Jeff Cowan on Hiring in Your Service Drive

Jeff joins Russell Brown of CBT news, giving some great advice on who would be a great candidate for your service drive.

http://bcove.me/3fl8d7l4

Added by Jeff Cowan on April 3, 2013 at 12:42pm — No Comments

The Secret To Building Your Database

Added by Paul Potratz on April 2, 2013 at 5:22pm — No Comments

Joe Webb and The Girls!!!

Anyone else catch the main page here on DealerElite today?  Joe Webb was playing Where's Waldo in the featured women's section on my main page.  Can you find Joe?

Added by Jason Mickelson on April 2, 2013 at 2:45pm — 3 Comments

Lessons Learned From Hoops, Hops, and Lay-ups

 After watching back-to-back, lopsided losses, it’s safe to say that my 9-year-old son’s basketball team has plenty of room for improvement. From the opening tip off, the track race from one end of the court to the other began as my son’s team helplessly tried to keep up with their competitor. As I watched the game, I began to smirk-not because my son’s team was…

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Added by Marsh Buice on April 2, 2013 at 12:17pm — No Comments

Conversion is King when measuring Online Advertisers

Written by Mat Koenig CEO & Founder of KonigCo LLC. Learn more at www.konig.co

There are a million or more opinions on this topic and as my grandmother used to say: "Mathew, opinions are like…

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Added by Mathew Koenig on April 2, 2013 at 9:30am — No Comments

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online…

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Added by Garry House on April 2, 2013 at 9:00am — No Comments

The Success of the Human Rights Campaign

Wikimotive Human Rights Campaign Map

Remember the Human Rights Campaign's pink equal sign that we wrote about last week? Well, it's died down a little, but it's still going pretty strong. It seemed nearly everyone on Facebook had at least one friend change their profile picture, but the evidence was anecdotal...until now. Facebook has released some interesting stats talking about the spread of the campaign, and…

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Added by Timothy Martell on April 1, 2013 at 8:30pm — No Comments

Don't do what you always do. Do the opposite!

There’s a famous Seinfeld episode where George is at a very low point in his life.

Nothing is working and he doesn’t know what his next step should be.

You can watch it here: http://youtu.be/cKUvKE3bQlY

What would happen if YOU did the opposite of what your instincts (fear) tell you? If what you’ve been doing has been delivering the wrong results, what would…

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Added by Andrea Lupo on April 1, 2013 at 2:26pm — No Comments

April Fool's - great visibility!

Just perusing my Facebook and Twitter feeds this morning, and seeing a LOT of April Fool's posts from businesses. For example, YouTube is shutting down after 8 good years; Google has a new scent project out in Beta form called GoogleNose, and Twitter now costs $5 a month if you want to use vowels.

These and many other pranks are seeing a lot of traffic and a huge number of shares. Businesses can definitely get in on this to get fans' attention!

What kind of pranks are you…

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Added by AutoSTARR on April 1, 2013 at 11:29am — No Comments

Business Leaders Join DrivingSales Presidents Club Keynote Line-up

Leadership consultant and entrepreneur David Ibarra; Erin Kerrigan, Managing Director of the Presidio Group; Duncan McCall, CEO of PlaceIQ; Jonathan Ord, CEO and Founder of DealerSocket, Inc.; Shaun Raines, Director of Business Development for DrivingSales; Raj Sundaram, President of DealerTrack's Dealer Solutions Group, and Tom Webb, Chief Economist for Manheim Consulting join keynoter Seth Godin at exclusive NYC event in April…

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Added by Crystal Hartwell on April 1, 2013 at 9:00am — No Comments

Make Money Mondays With Sean V. Bradley "Motivation, Inspiration & Dedication"



http://www.internetsales.com

Make Money Mondays With Sean V. Bradley "Motivation, Inspiration &…

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Added by Sean V. Bradley on April 1, 2013 at 9:00am — No Comments

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