The internet is fundamentally changed the way people find, discover, share, shop, and connect.  And, in the current digital marketplace, the automotive dealership industry has to shift their advertising strategies to make sure they move ahead of the competition.  Building an effective SEO campaign will help your dealership leverage a completely customized solution for driving traffic and generating more sales.  Marketers are shifting their budgets away from “interruption”…

A new vehicle is a big investment and calls for celebration; you are thrilled and eager to go places while enjoying the feel of your new machine. Frequent trips can cause wear and tear to your vehicle; therefore, you need to be aware of a few components that might need replacement by the end of the year to continue your smooth ride.

An automotive battery has an average lifespan of about five to seven year but in some cases…

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry. The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly becoming more prominent in our industry. A couple of companies that are gaining steam include the…

Welcome to Women Wednesdays!

Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?

Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?

This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites

– like Google, Yelp, Dealer Rater,…

Written by Robin Cunningham of the NCM Institute Center for Automotive Retail Excellence. Originally published on the Up to Speed blog. 

In order to write this blog article I am compelled to admit that…

 DMEautomotive will present Moving Beyond Retention: A New Paradigm to Grow Your Service Business, based on original research, at the DrivingSales Presidents Club in New York City April 16^th, 2014

Daytona, FL and Salt Lake City, UT – April 2, 2014 – DMEautomotive has been selected as a finalist for the 2014 DrivingSales Most Valuable Insight Award, which was created to foster the spirit of progress and…

It t was raining and we didn't have enough time in planing and preparation. A wireless microphone should have been used. (next time)

For Amelia being new in the business and first time making a video I feel she did…

"Hitting Your Target"

Greetings,  

Everyone knows how important it is to set goals. Whether it is making more money, going on vacation or maybe you recently had a child, and now you need to buy a larger house.

The real question is: how do we hit the target that we have set for ourselves? Click the link…

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.…

Dealertrack Technologies, a leading provider of financial services software to auto dealers, has agreed to purchase digital-marketing newcomer Dealer Authority for about $1 billion.

The deal will not be finalized until it goes through regulatory…