Bill Wittenmyer's Blog – April 2020 Archive (3)

4 Tactics to Win and Retain End-of-Lease Customers

Are you ready for the glut of lease vehicles about to hit the market?

 

According to J.D. Power, nearly 2 million vehicles are coming off lease over the next five months. Attracting and selling to end-of-lease customers is a huge opportunity to emerge stronger from the current market downturn.

 

Competition for these buyers will be…

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Added by Bill Wittenmyer on April 29, 2020 at 10:43am — No Comments

How the Speed of Information Can Make or Break the Customer Experience

Your dealership likely spends a lot of money each month for internet leads. Are you responding to each lead within minutes? If not, you’re throwing money away.

 

Fast responses win business. According to a study from the Harvard Business Review, companies that respond to a lead within the first hour are 7X more likely to qualify that lead (defined as having a meaningful conversation with a decision maker) than those who respond even an hour later.

 

Those who…

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Added by Bill Wittenmyer on April 15, 2020 at 4:09pm — No Comments

3 Digital Retailing Mistakes that Cost You Customers

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

 

Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs.

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Added by Bill Wittenmyer on April 1, 2020 at 10:32am — No Comments

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