Will Michaelson's Blog – April 2013 Archive (1)
Being Different Without 'Differentiating' Like the Rest
Your dealership is great. Otherwise you wouldn’t work there, right?
But how do you show people how great the customer experience is, without ‘differentiating’ like the other guys?
Too often, I view dealership websites that say the same thing as everyone else, even if it may be true in their case.
‘Best service in (city), guaranteed.’
‘No one will beat our prices.’
‘Our staff are your neighbors, and provide unmatched customer…
ContinueAdded by Will Michaelson on April 18, 2013 at 11:44am — No Comments
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