7 Deadly Sins Of Live Chat On Auto Dealer Websites



A poorly executed live chat solution plus a non existent or weak visitor engagement plan will take potentially one of your most powerful Internet sales tools, live chat, and turn it into a disappointing expense very quickly. We have seen these committed time and time again so here they are:



SIN #1

WAITING FOR THE VISITOR TO APPROACH

Keeping in mind that proactive chat produces 500% the visitor engagement and… Continue

Does Your Dealership Ignore Customers?



Would you feel comfortable letting shoppers mull around your lot or your showroom without ever being greeted, welcomed or offered assistance? What would the impact be to your bottom line if your sales people took such an approach with your walk in traffic and waited for the customer to approach them?



As disturbing as this is, this is exactly how most stores handle their web traffic. According to Google Analytics, if you do not take… Continue