Michia Rohrssen's Blog – April 2019 Archive (3)

Are Your Digital Retailing Efforts A-Maze-Ing?

While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and…

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Added by Michia Rohrssen on April 25, 2019 at 10:36am — No Comments

Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers

SAN FRANCISCO, CA –April 23, 2019-Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from the ground up in Spanish, enabling customers to research and shop online on the auto dealer’s site in their native language with proper syntax and grammar, resulting in increased leads and sales…

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Added by Michia Rohrssen on April 23, 2019 at 10:11am — No Comments

Why Tesla Missed the Boat

If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than…

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Added by Michia Rohrssen on April 17, 2019 at 10:31am — No Comments

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