Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

Social media reach has decreased, digital marketing is ever more challenging and direct mail sometimes goes straight into the trash. This…

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

Most consumers do still participate in their ‘favorite’ loyalty programs, and for many businesses, it’s a…

According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a loyalty program. And the one thing that most of these…