Ujj Nath's Blog – April 2017 Archive (3)

Convenience: The Biggest Factor in Increasing Service Revenue & Retention

Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.

 

Dealers tend to fall behind in this type of messaging in general and have to fight…

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Added by Ujj Nath on April 20, 2017 at 9:28am — No Comments

Wake Up and Smell the Disruption!

While many companies have entered the retail automotive space trying to capitalize on the experience customers want but are not getting from dealers, the biggest threat is actually looming on the horizon: The Tesla Model 3.

 

Until now, Tesla has bucked the system while pushing its direct-to-consumer sales model. However, their past vehicles were limited in…

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Added by Ujj Nath on April 13, 2017 at 9:51am — No Comments

The Customer’s Time is not yours so Stop Thinking it is!

Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.

The most valuable currency on the planet is time. Everyone has too much to do with too little…

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Added by Ujj Nath on April 4, 2017 at 9:37am — No Comments

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