Under utilization of free marketing within existing customer base to generate opportunity.

This issue exists because often times dealers simply do not know how to market to customers utilizing methods their existing CRM is able to provide.

This happens most commonly because lack of training or vision on the best ways to reach out to their customers.

The advantage of fixing this issue would be a reduction of capital expense for connecting with customers in order to sell…

This issue exists because dealers don’t know how to appropriately use customization and reporting opportunities available to them.

This happens most commonly because lack of training in the CRM or not knowing where opportunities are being lost.

Fixing this issue is advantageous in multiple ways. First, it would improve customer experience at the store.  Second, it would save more potential deals by involvement of those who need to be in the right place and right…