This week, Jeff continues with the next five myths of this series. Stay tuned to hear what they are, how to bust them, and back them up with facts. Each one is perfect to use as a training tool, meeting topic, or simply food for thought! Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

CLICK HERE TO WATCH!…

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation after generation. Then the Internet happened.

The ones and zeros that began streaming…

Fuel efficient petrol cars

If you’re struggling to pick between the used cars for sale and don’t know which option’s best for you, it’s a great idea to check out how fuel efficient they are. By using less petrol when you drive, you’ll be saving costs on fuel and tax, as well as helping the environment. It’s an all-around win!

To help you out, here…

When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both reasons.

On a…

CALL FOR SPEAKERS!!!

Have you got a message or product to share with the auto industry????

We are super excited to announce an all new Auto Industry conference coming to Orlando in October!!

If you have innovative new strategies and inspiration, join Eric Thomas and other amazing keynote speakers onstage at this amazing event!…

Lease Approval Ratings Continue to Climb Following Steady Monthly Approval Increases since January

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70% approval rate entering May, a rise from the previous month’s rate of 67.3%.

April experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month.  April…

This week, Jeff tells a personal story to talk about how important it is to pay attention to the details with your staff. You can gauge who is going to be successful by simply noting work ethic, timing, and their determination. He also gives ideas for Father's Day gifts and graduation gifts! Copyright 2018 Wm Jeff Cowan

Click HERE to watch!

Website: thejeffcowan.com…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

“This CRM Sucks!”, is a statement that I’ve heard many sales people and sales managers say many times. Too many times this statement is the fallback statement for someone who just doesn’t know how to use the CRM properly. CRMs only do what we tell them to do. By themselves, standing alone, they will suck. However, when we set them up right, include the proper action plans, business rules, marketing campaigns and follow up processes they are extremely valuable! In…

The obvious goal of marketing and sales is increasing revenue. They are so closely intertwined it often surprises me that in many cases sales staff are not taught about the complexity, cost and how to benefit from marketing efforts of their employers.

Third party car shopping sites and the convenience of mobile as well as video content has virtually everyone seeking…

There’s a lot of discussion lately about who is the greatest of all time in basketball. The great players in any sport work diligently to perform to the best of their ability. In our automotive field, I’m sure we could discuss at great length who the greatest of all time would be as well. Most of us don’t consider ourselves working towards the…

This week, Jeff continues with the next five myths of this series. Stay tuned to hear what they are, how to bust them, and back them up with facts. Each one is perfect to use as a training tool, meeting topic, or simply food for thought! Copyright 2018 Wm Jeff Cowan

Click HERE to watch!

Website: automotiveservicetraining.com…

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than speaking about it in person, can…

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention.

Some dealers justify this by saying that sales drives service…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released additional data from its eighth annual Insights Book that illustrates key demographic shopping trends among luxury and non-luxury shoppers. This collection of consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers. Click…

Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that step yet.

Car shoppers already use the Internet to research brands and models, buy…

These days, when you hear the word "office", you get the idea of desks, carpeted floors, grey cubicles, elevators, glass doors, fax machines, the ringing of telephone and machines with beeping sounds. This describes normally the word office. But, to the point virtual office space in goa is very…

Maybe your customer didn't ghost you, but it sure seemed like the deal was closed, yet it's not here! Are they still giving you hope or leading you on without a straight answer? Stay tuned to hear how to approach this, and stop them in their tracks! Jeff's proven process will get you an answer, every time. Copyright 2018 Wm Jeff Cowan

Click HERE to watch!

Website: thejeffcowan.com…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…