The majority of consumers shopping for a new car lease are frustrated with the disconnect between advertised automotive deals and the cars they end up looking at inside the dealership. These findings were part of a joint online study between Swapalease.com and Wantalease.com from April 10 – April 24, 2014, presented to more than 1,000 drivers across North America. Complete results of the study may be found by clicking…

Is your dealership proactive when it comes to safety campaigns?

Do you actively contact your customers about open recalls?

Click the link below to hear my initiative ways to get your open recalls under control before it's too late.

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There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.

1 .   86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. (CEI…

As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s because there are control issues arising between dealers and their DMS (or CRM) as to who…

I've taken some criticism over the last week for selecting CarChat24 as the dealer website chat provider that I like the most. Angry calls. Angrier emails. Nobody wants to hear that their product was not selected and I understand the vast majority of the criticism from other chat providers in the industry.

One piece of criticism that I do not understand comes…

There was a great article published by Motoramic about the most reliable car brands which you can read here. The author determined the most reliable automotive brands by looking at almost 350,000…

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DealerAddendums.com just crossed the 100 dealer threshold so I thought I'd post a short blog about it and how it came to be.

In 2011 Liqueo Inc launched…

Enter the Fiat Godzilla Giveaway!

For all the Godzilla fans out there, Fiat has partnered up with the new Godzilla movie to featured a handful of Fiat cars such as the Fiat 500 and the 2014 Fiat 500L being devoured by Godzilla. Surprisingly, the largest Fiat, the…

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – May 19th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Five Star Dealerships, an auto group in Aberdeen, WA has transformed its culture to one of managerial empowerment and has increased productivity with the help of reporting and dashboard features in Auto/Mate's dealership management system (DMS).

"Any time you make a big change like…

Here is this week's Used Car Market Report with the latest data from Black Book. It has been an extremely busy week for the Editors at Black Book attending physical auctions and watching other auctions online, while also analyzing thousands of records from remarketing data feeds from all across the country, We even had the opportunity to get hands on insight into a couple of significantly refreshed models that are soon to be hitting the new car market through the franchised dealers. Getting…

Special Dodge Double-Up Program in New Jersey!

With the Dodge Double-Up Lease Program, enthusiasts of the Dodge Charger and/or Challenger will be able to get a 2014 Dodge Charger or Challenger with a 12-month lease in NJ and upgrade to a 2015 model in 12 months with no additional down payment.…

In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the study (called “Women + Mobile: The Unbreakable Bond,” found that 60% of women say their…

In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can increase vehicle and service sales while improving customer loyalty. Now I’d like to…

FYI Buy Here Pay Here people...

BHPHinterviews.com was just posted with 7 audio interviews with experts like Brent Carmichael from NCM. They are free to download and a Tablet Kindle Fire is being given away.

I personally did all the interviews because I wanted them to be content driven and NOT sales pitch driven. 

Let me know your favorite. 

Kenny

Last week, AutoPoint headed to the 16^th Digital Dealer Conference & Exposition in Atlantic City, NJ. We were very excited to see many new faces that were able to attend the Digital Dealer Conference for the first time as it visited the Northeast. Sessions were all well attended & attendees were very active in the exhibit hall investigating all of…

No doubt, Tesla has become a highly successful car brand with a growing roster of fans. The company recently introduced a new, guaranteed "buy back" program that offers to buy back a Model S between 36 – 39 months at a guaranteed residual.



On the surface this is positioned as a lease program. But it's really not a lease because you have to finance and pay taxes on the full vehicle.



Why can't you just lease a Tesla? Government regulations mean the $7,500 Plug-In Electric…

I read an article on communications.

It said that the weakest skill most people in the job market is lacking is communicating.…