Breaking routines can be difficult, but proper change yields long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a user’s friends and family, (i.e.: their network) over those…

NJ Custom Garage Flooring Install of RaceDeck Tiles by One Day Projex! 

We recently completed a RaceDeck Custom Garage Flooring Installation in Monmouth Junction (Middlesex County). If you have an inclined garage floor like this client and his brand new BMW M3, an epoxy coating will not work too well which is why we did a…

As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently.  Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like change. Not necessarily because they are afraid of it, but…

It seems these days everyone is pressed for time and running a million different directions. Because of this, your team can feel disconnected and often times alone in their jobs. They don’t get quality time with their supervisor and never get to really hear what is going on in the department or business. They have questions like, “are we doing well or not,” and “am I doing my job to your satisfaction, “or ”am I about to be the next ex-employee?” Most of the time employees…

Many of us in the marketing department have been trying to reach prospects and customers by email since time began.  The problem is that response rates (opening, reading and taking action) are droping like a stone.  On average an email is only opened, even by someone who knows you 8-11% of the time. And response rates are under 2%.  But text messaging (also known as SMS) can get as much as a 75% open rate.

According to a study posted on …

Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires? 



Three Main Defection Points 



First Oil Change 



Believe it or not, a majority of customers never make it back to the dealership for even their first oil…

Many times technicians and advisors recommend services based on the latest program that compensates them financially for selling it to customers. Listen to this call by clicking the link below, and find out the Fixed Performance approach to recommending services for your customers...you won't regret it! Unless you don't want to sell more work and retain your customers? This…

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing. Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons.

Content marketing can be powerful, if done properly. It is more than simply…

Black Book, the provider of independent valuation data for cars, trucks, collectibles and specialty vehicles, has analyzed auction prices of exotic collectibles, with particular emphasis on the Aston Martin DB5 Coupe, the Ferrari 250 GTL Lusso, and the Mercedes-Benz 300SL Gullwing. From 1977 through 2008, each vehicle appreciated in value roughly 5% annually. Since 2008, these vehicles have appreciated between 20% - 60% annually. A new, younger generation of collector has taken to this genre…

Salespeople all over are making a critical mistake that's setting them up for failure. This week in Think Tank Tuesday:

• Learn the one habit that's holding you back.
• Establish a long-term plan that's actually achievable.
• Thrive where many others are failing to succeed.
• Implement today's tips to break your bad…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

The Black Book editors identified an increasing number of car segments displaying greater week-over-week depreciation from data within the auction lanes. In fact, Near Luxury Cars was the only car segment with a positive…

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may need.  In reality, I shop more than my wife and kids… they just don't go…

New “Check, Inspect and Protect” platform helps auto dealers sell used cars faster, and at a higher profit, while giving today's used car shopper more peace of mind

Las Vegas, NV – May 12, 2015 – SureSale, the certified pre-owned marketing program designed to change the way used cars are bought and sold, today launched its upgraded certification platform –…

Showing up today matters. …

This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.

There are three key ingredients to a proper automotive SEO awesomesauce. You can taste for these…

I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes I am even downright outraged at how some online marketing…

I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership. 

All you need to do to attend is …

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – May 11th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Lead Information Services, LLC (LIS) a developer of internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has fully and successfully integrated its solutions with Auto/Mate's dealership management system…

Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.

Television has been a part of most people’s lives since the late 40’s. DVRs or online streaming weren’t even a…