I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust.

Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box arrives on your doorstep every day. Amazon makes it so easy that I…

Learn how to protect your customer data, bank accounts & reputation Wednesday, May 15 at 2 pm EST

Timonium, MD –­ May 2, 2019 –­ Helion Technologies is offering a free online webinar titled "Cyber Criminals are Targeting Your Dealership! Are You Prepared?" In this presentation, Helion's President…

I'm attempting to understand why dealers are unaware of the power and weight that their online presence plays when it comes to how successful they could be in the pursuit of selling to their customers... Then it hit me.

Most general managers and dealers are of the era when closing the transaction depended entirely upon the salesperson and many were…

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.

And the truth is…it works! Digital retail can do all of those things and more. But there’s another truth most vendors won’t tell you.…

We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?

In a slower market, our online reputation can impact be the…

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