I hit all of my closing ratio targets for all of my stores, which is how I get paid. Great month, so why am I nervous?

Maybe it has something to do with the fact that I work in an area where TrueCar has a contract with every high-volume dealer for every franchise, and that TrueCar has been supplying more and more quality leads to our dealer group over the last several months. For April, they were nearly TIED with our own website for deals.

SEO, SEM, lead process, remarketing,…