Don’t Be A Tiger Woods With Your Internet/BDC Dept.



Does your store play the sales game with a style similar to Tiger Woods? Does your store “appear” to be a great professional, ethical and respectful player at first only to prove otherwise once a customer sets foot in your



store? Let me ask it another way; does your Internet and/BDC department perform like a competitive “pro” on your first nine holes of the sales game, getting them in the door- only to find your sales… Continue

FINE WINE

Is your inventory like a fine wine aging to “perfection?” The word “age” and the word “inventory” used in the same sentence in our industry spells COST- to you!



My job is to go through dealer’s websites and analyze their web presence, the “stickiness” of its visitors and the websites general effectiveness as it relates to ecommerce efficiency and inventory management.



I have noticed over the last 2 months a phenomenon as I visit hundreds of dealer websites a… Continue