Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your product or service occupies between your prospects' ears. That way, when they're ready to buy they think of you first." One of their definitions anyway, and the one I liked the most!…

The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn't seem like that long it was a lifetime in technology, and if I had to do it all over again I'd do it the same way. What? That's right, I'd do it the same but I would go about it very, very differently. You see, even back when I first started selling cars I understood the value of…