Mike Gorun's Blog – May 2015 Archive (1)
Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts,…
Added by Mike Gorun on May 20, 2015 at 8:00am — No Comments
Latest Blog Posts
- Is Digital Retailing Really a Good Thing for Dealers?
- Rewards Programs Mean More than Just Rewards
- A PERFECT example of the Trifecta that Creates Loyalty
- Being Real: The Fastest Way to Earn Customer Loyalty
- Wowing the Customer: Actions Speak Louder than Words
- Don’t Forget Mr. & Mrs. Cellophane!
- Winning Customer Loyalty Through Convenience
Most Popular Blog Posts
- Building Up Employees’ Loyalty and Engagement: What I Like About You
- The End May Matter More Than The Beginning
- Clever Interactions with Customers Create Customer Loyalty
- How to Capture More Revenue Without Much Effort
- Retention, Loyalty or Acquisition Marketing?
- How a Life Lesson Was Learned by the World’s Best Bourbon
- What Happens When Company Culture Breaks Down?
Monthly Archives
2018
2017
- December (4)
- November (4)
- October (4)
- September (3)
- August (4)
- July (4)
- June (4)
- May (4)
- April (4)
- March (4)
- February (4)
- January (4)
2016
- December (4)
- November (4)
- October (4)
- September (4)
- August (4)
- July (2)
- June (4)
- May (3)
- April (3)
- March (4)
- February (4)
- January (3)
2015
- December (4)
- November (4)
- October (4)
- September (4)
- August (3)
- July (3)
- June (2)
- May (1)
- March (1)
- February (1)
2014
- November (3)
- October (4)
- September (4)
- August (3)
- July (2)
- June (2)
- May (3)
- April (3)
- March (3)
- February (2)
- January (2)
2013
© 2024 Created by DealerELITE.
Powered by
