Kathi Kruse's Blog – May 2011 Archive (5)

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Beyond Car Sales: 7 Ways to Market Fixed Ops on Social Media

A few days ago there was a story in the LATimes that tells the world to hold off on buying their next car.  Silly as that sounds, it reminded me that with… Continue

Added by Kathi Kruse on May 27, 2011 at 11:25am — 16 Comments

Online Ratings: The Good, The Bad & The Bogus

One night a little over 2 years ago and armed with my laptop, I sat on my couch and investigated why so many good car dealerships had negative online reviews.  I took one brand and one state, California, and looked up each store’s… Continue

Added by Kathi Kruse on May 12, 2011 at 3:21pm — No Comments

Online Ratings: The Good, The Bad & The Bogus

One night a little over 2 years ago and armed with my laptop, I sat on my couch and investigated why so many good car dealerships had negative online reviews.  I took one brand and one state, California, and looked up each store’s… Continue

Added by Kathi Kruse on May 12, 2011 at 3:21pm — No Comments

Facebook: Sure It Sells Cars...But Is It Fun?

I read a disturbing headline in Automotive News this week saying “Facebook-Fun But Sells Few Cars.” I’m sorry Automotive News but I just have to rebut your argument.  Social Media DOES… Continue

Added by Kathi Kruse on May 6, 2011 at 7:01pm — 7 Comments

8 Reasons Your Dealership Facebook Page Isn't Working

“Why isn’t our Facebook page taking off?  We need more fans!”  This phrase is something I hear on a regular basis from dealers.  Growing a community on Facebook is an elusive task for some dealerships.  We used to advertise and the community would come to us…now we need to go to them, attract them and engage them… Continue

Added by Kathi Kruse on May 2, 2011 at 3:02pm — 29 Comments

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