Scott T Joseph's Blog – May 2014 Archive (1)
The 12th Man: Marketing Is Your Virtual Salesperson
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…
Added by Scott T Joseph on May 29, 2014 at 8:07am — No Comments
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