Book Values and Your Customer

How much money would you have if you got a dime every time you heard this phrase from a customer; “KBB says my vehicles is worth more than you are giving me.” How you respond next can make or break a sale…but if your dealership is beholden to book values, you are now in the unfavorable position of having to justify your price, against a price your customer trusts. (I’m going to go ahead and assume we are all clear on the problem of…

Book Values Matter, But…

I first want to start off by saying that I understand certain book values are a vital part of your business.  Depending on what part of the country you live in, getting a loan approved on a car is not possible without having an accurate NADA or KBB book-out within the finance packet sent to the bank for funding.

With that being said, dealers I’ve spoken with have become too beholden to their book value…