Is your dealership ready for the real-time shopper? With competition heating up in the auto industry, car dealerships need to shift mobile marketing into overdrive to enable a new, highly effective target and real-time approach to customers. As shoppers shift freely between devices, your dealership’s online presence must adapt.

Major online vehicle shopping sites are seeing the effects of the change firsthand. According to DealerRefresh, almost 50% of the 30 million…