John Sternal's Blog – May 2023 Archive (1)
PURECARS DEALER SURVEY REVEALS OPPORTUNITIES FOR DEALERS TO BETTER MAINTAIN, CAPITALIZE ON FIRST-PARTY DATA
ATLANTA – (May 2, 2023) – PureCars, the leading customer data and marketing platform for automotive dealers, announced today new data and insights regarding dealers’ knowledge of third-party cookie deprecation, customer database health, and using first-party data for targeted marketing, as well as familiarity with Customer Data Platform (CDP) technology.
PureCars commissioned an online survey to retail executives in March 2023. The respondents represented…
ContinueAdded by John Sternal on May 2, 2023 at 9:39am — No Comments
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