WAAOL - All Automotive Advertising All The Time

Today's Auto Industry Insiders show has Philip Zelinger, the President of Ad Agency Online, LLC, interviewing a third generation "Car Guy" - Jeff…

Consumers always have and always will seek the path of least resistance to get the best deal they can when they purchase a new or pre-owned vehicle; and you can't blame them.  Similarly, it is understandable that auto dealers always have and always will try to define what the best deal is for their customers; and it typically includes preserving a fair profit.  Unfortunately, their objectives aren't always weighted the same; even though they should be.

Today's internet educated…