Billy Reynolds's Blog – May 2019 Archive (1)
Increase Lease Penetration Rates to Combat Shrinking Profit Margins
As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know that in this type of market, trying to stay competitive can be a race to the bottom and additional expenses don’t always equal results.
I believe a better strategy is to focus on increasing your volume and decreasing your trade…
ContinueAdded by Billy Reynolds on May 29, 2019 at 10:51am — No Comments
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