Jeffrey Schwartz's Blog – May 2012 Archive (1)

Is Certified the New “Organic?”

Like ‘natural’ food labels, has the overuse of ‘certified’ lost its power in the used car market?

 

Once upon a time, a label of ‘natural’ on food products… or anything else, conjured up images of health and purity and assurances that the product was pesticide and chemical-free – but today, with all things natural in vogue and not a standard or regulation in place, the label has suffered from over-exposure and it has become a far less meaningful brand…

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Added by Jeffrey Schwartz on May 22, 2012 at 6:00pm — No Comments

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