What are the main 5 reason's why customers don't buy cars?

The amazing thing about the car business is that customers rarely come up with "new" reason's why they don't buy cars.

The other amazing thing is that most car salesman don't know how to handle the 5 main reason's why customers don't buy cars and they sell cars for a living!

The reason's are as follows:

One: Product or…

Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip?  Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you.  As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…

A don't miss show today! IT IS ALL ABOUT THE CLOSE! We have a speacial guest today: Marsh Buice of Mark Dodge Chrysler Jeep in LA will be on the show and talking about "Closing the month STRONG"!…

Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just offered to cast his vote for Ken’s ad campaign – if he could sleep with the agency’s voluptuous queen bee, Joan Harris. Ken blinked rapidly, visibly unseated by the scandalous request for both bribery and prostitution. “Was that what I think it was?” His…

...a thought for everyone to ponder as you go about your day tuned to radio station WIFM, "what's in it for me". Last night I was an invited guest at a reception for three individuals in Cumberland and Salem Counties, New Jersey who were receiving 2012 Distinguished Citizen of the Year recognition by The Boy Scouts of America, Southern New Jersey Council. Each person was vastly deserving and truly are making a positive impact within their communities; not just for the Boy Scouts.

What…

Addy's Harbor Dodge in Myrtle Beach, SC has just jumped into the top 5 of all Dodge dealers in the US.  It just shows that having the right programs, the best managers and top sales people, will make great things happen.  We are pleased at this great dealer's success and even more thankful that we have been along for the entire ride.



When we first came to Addy's they had 8 sales people and were doing average numbers.  Rod Ricciardi had just become the GM and brought with him a…

I love to learn from the best and the brightest our industry has to offer! If you are thinking of becoming a sales consultant, New York Times best selling author Gus Cardone will arm you with the skills necessary to become successful; Learn To Lead master Dan Anderson will help you establish foundational principles to lead yourself and others.…

I wanted to personally invite you to an upcoming New Jersey Automotive Conference event on June 12th at the Sheraton Hotel in Eatontown, NJ. I will be presenting a workshop at the NJ Dealer Pit Stop so join me!

The Dealer Pit Stop is a one day event that will feature 12 workshop sessions hosted by top industry speakers. Rarely are conferences…

Training a new team of managers can be a daunting task. Get it right and you set your organization up for success for years to come. Do it incorrectly and you have burdened your company with extra costs and stress. My goal here is to help offer a view of a training program I am currently undertaking in order that you have a framework to aid you in the future.

I will be sharing parts of the …

Please bear with me as this is my first venture into "Blogging":

As the month draws to a close and managers are pushing for numbers, the Automotive Professional will stay focussed and keep to their winning process.

I'm speaking…

If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:

Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your inventory) should be optimized since they are the ones potential customers are most likely to find. …

There is nothing like the feeling you get at the end of a game…the fourth quarter…2 minutes left on the clock…down by 6 and in need of a touchdown! A field goal won’t do…you need to get the ball in the end zone! It is at this time that the guys move into their 2 MINUTE DRILL: A sequence of plays…

VinSolutions recognized for exceptional marketing of their automotive software with measurable results

Overland Park, KS – May 30, 2012 – VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, is a Bronze winner in the 2012 Summit Creative Award competition…

We hear many things in Service.

Stand on any Service Drive on any given day and you will hear Customers describe all kinds of noises related their vehicles. The variety of sounds people make describing their …

Are you taking advantage of all the opportunities you have in your service drive?? Are you tired of begging your salespeople to work the service lane?? Then trying to get them to follow-up!! Let us do all the heavy lifting. We'll take those "visiting customers" and those nearing equity positions  and turn them into appointments for your sales department. To find out more about this low cost program with a high ROI contact me today. adam@wolfingtongroup.com

Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. However, if you think of it as a cocktail party it might make things easier for you. Don’t be the drunk guy spilling over his words, constantly saying things that…

Why AutoCon 2012?

Diagnostic Labs

On the first day of AutoCon 2012, attendees will have two hours to visit the Lab Room to discuss their current marketing, operational, or technology challenges at their dealership. The lab room will be divided into topics…

“If we’re working with Longo Toyota chatters, we direct them to ClientCare instead of Internet Sales.” Carl spoke to me out of the corner of his mouth, keeping both eyes focused on his current live chat conversation. His fingers flew across the keyboard, typing out leasing information on a new Camry as he…

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Automotive Sales and Internet BDC Expert Stan Sher of Dealer eTraining explains the importance of being proactive in the dealership.  Too many times sales people are wasting time…

A few months ago I asked a shop owner and master technician to review an article for our website content product.  The topic was “Deciphering the Menu Board”.  The idea of the article is that there are many items on a menu board, and not all of them are familiar to all consumers.  “What’s involved with a transmission service?”  “Do I have a differential?”  The article gives…