In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to consumers. But now it seems as if we…

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

In addition to acquiring new service customers, it’s important to focus on maximizing service…

Customized searches, understanding buying power & pre-approvals can move the sales needle

Pre-approvals and credit checks remain a critical component of the automotive shopping process. Equifax Inc. (NYSE:  EFX), a global information solutions company, unveiled…

 Luxury Performance SUV/CUV: +34%

**Led the way in growth in May 2018 and interest was 10% higher than May 2017

Compact Performance: +18%

Luxury Coupe: +15%

Luxury Performance: +15%

Luxury Performance Sedan: +14%

Share of Interest percentage increases compared with previous month

Reasons Why Interest in Luxury Sports Cars is Falling Compared with Luxury Utilities

• Back in 2016,…

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?

Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…

Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.

On the surface, it may seem like the higher margins don’t really justify the higher cost of reconditioning and manufacturer…

When it comes to loan there is nothing better an option you can have than a car title loan. There are various factors that clearly states that car title loan is a very handy medium to opt for because the benefits that a borrower gets with it are remarkable. So if you are in need of quick money because your financial situation is not sound then you must find a…

Struggling with getting the presentation? Or even struggling with up-sells? The key is to reassure your customer that they are in the right place, at the right time, with the person who can get the job done. Stay tuned to hear exact word tracks for this technique, tips to get the sale, and increase your up-sells! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

Click here to watch!…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

CRM driver’s license scan and advanced analytics reduce unwanted threats,

even before the test drive

Criminals are becoming more creative in their approach to commit synthetic ID fraud. According to the Federal Trade Commission, 1.7 percent of identity fraud complaints indicated that auto loans or leases had been generated fraudulently¹, up from 0.8 percent in 2015.…

There are two main types of aviation fuel. Commonly known as “jet fuel”, aviation turbine fuel is used in dozens of countries and hundreds of locations worldwide. There’s also aviation gasoline, usually known by its shortened name of Avgas, or sometimes known as “aviation spirit” in the UK. This is used in plane engines that run through spark ignition.

Both airline industry bodies and military aviation users issue detailed specifications for their fuels, which have to be followed by…

Listen to Sally Whitesell speak about the importance of making a positive impression on the AutoSuccess podcast:…

Albany, NY – June 18, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Vitu, Motor Vehicle Software Corporation’s (MVSC) market-leading national electronic tax, title and registration platform for automotive dealerships (known as “DMVdesk” in California). Through its integration program, Open/Mate, Auto/Mate customers who use the Vitu platform can now perform processes in real-time – such as pull…

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough. According to…

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop surveyed our subscribed dealers and their customers, and we discovered vital insights that…

Once you’ve developed a cohesive plan to connect locally the real work is just beginning.

...If you're using social media the same way you were a year ago, you're already behind.

The value of networking is crucial to anyone in sales. Automotive is no different and the changes in social media during the last decade have increased the need as well as the opportunity to expand your networking outside of the golf course or happy hour. People are spending more time on Facebook than…

According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a 12-month change of -14.1%. This is trending better than May of last year, when 2- to 6-year old vehicles declined in value by -1.2%.

Despite the slight dip in total vehicle values last month, eight segments saw positive changes in May, led by Sporty Cars, up +1.1% in May.…

Interchange of information is crucial in business. Especially if you aim to transmit essential messages such as repair scheduling, tire replacement, or the cost of new car components.

Emails today usually end up unanswered or in the spam folder. Phone calls go unreturned because voicemail is no longer the first place to check when…

Customer relationship management (CRM) tools are some of the biggest buzzwords in recent years. By 2021, Gartner predicts that CRM will be the single largest…

5 Keys to Building Customer Loyalty

-by Sally Whitesell for Fixed Ops Magazine.

These days we’re all focused on making sure our guests are completely satisfied. We seem to think that if they are, they will become loyal clients.

This simply isn’t true.

Loyalty is not built through a…