What happened to phone etiquette?   Is texting to blame for our apparent lack of interest in voice-on-voice interaction, and our apparent amnesia about how the conversation should flow?  I’m blown away every time I call a business and receive an answer of “Hello?”  It happens fairly frequently and each time I’m sure the recipient can feel my discomfort when I have to…

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…

For the first time ever, important vehicle research is directly embedded in the Vehicle Detail Page through CarStory Market Reports; DealerOn to make new inline reports available to their entire dealer network

Austin, Texas – June 17, 2015 – CarStory, the industry’s largest provider of search and inventory data and analytics on used vehicles, today announced a…

I don't enjoy calling out vendors. It's something that I think is unprofessional in most situations. Sometimes, when a vendor is truly hurting the automotive industry, it must be done and I have to do that today.

We have a client being hounded. This other vendor has been telling them that our philosophy of using onsite and offsite content to…

AutoAlert is the industry’s leading automotive data mining and sales opportunities platform that helps dealerships identify high-quality leads in your sales and service database, increase volume of retail trade-ins and improve customer retention.

Our proprietary data mining software enables you to anticipate your customer’s needs and leverage critical information based on the six types of alerts shown below. Our extensive training program trains you on the sales and marketing…

https://www.linkedin.com/pulse/dealership-next-door-data-mining-you-ryan-mayo?trk=prof-post

You Can Start Selling More with the Right Guerrilla Marketing Tactics

Guerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:

• Learn how often you need to use Facebook and Twitter.
• Know how many videos you need, and what you should record.
• Connect with an email marketing process…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights report includes data, trends and insight showing a broader decline for the majority of…

For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.

• The store changes their process/training too often
• The desk doesn't buy in so they detrain their people every time they work a deal
• The training is boring
• The sales person feels like they can't use it to make money TODAY

Good bad or…

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for May were down -11.5% from the month before, with 69.6% of car lease shoppers gaining approval by the bank to proceed with a car lease transfer compared with 78.6% during April. 



The year-to-date (67.4%) lease credit approval rate in 2015 has performed slightly better than same time a year ago when 65.9% of car lease shoppers were gaining approvals. And despite some…

Some of the finest people I know are in the retail automotive business.  Many of them are folks I’ve met as I travel throughout North America and Canada doing car sales training or teaching our Dealership management training courses.…

We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing important.

I've said it in different ways in multiple articles and videos in the…

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad is a recipe for failure. Best practices prove that…

Tammy Darvish, Lisa Copeland, Shea Holbrook Headline Inaugural Women in Automotive Convention

The first-ever Women in Automotive Convention will draw upon top female success stories as it assists the automotive community in recruiting, retaining and developing female employees and leaders. Women make up just 17% of…

We live in a business world of information overload. It is a very noisy…

ALBANY, N.Y. – June 15th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the data conversion process from a previous dealership management system (DMS) vendor to Auto/Mate's DMS has become so streamlined that auto dealers and dealership employees no longer have to fear major disruptions to their business. One example of many dealerships that have made the transition is University Motors in Morgantown, West…

Urbandale, IA--June 15th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today a new partnership with Chroma Cars (www.chromacars.com), a full-service inventory management, photography, website and digital marketing services provider to more than 300 auto dealerships. Chroma Cars is now offering Flick Fusion's customized, scalable video marketing solutions that allow auto dealers to…

When we first built our company in 2013, we had a big fear. It was a sense of urgency that drove us to make aggressive moves, hire talented people when we didn't have the revenue to support them, and drink lots of coffee to stay ahead of the competition. The fear came from the certainty that automotive social media vendors would catch wind about the true power of…

Steps You Must Take to Guarantee Everyone is On the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.